At the recent Advanced Poultry Nutrition Forum , a clear shift in industry thinking emerged from the insights shared by Dr. David C. Pintado and Dr. Xabier A. Ugalde : the way we define productivity in layers is changing. For years, performance has been measured by early egg output, peak production, and short-term efficiency. But with the rapid advancement of modern genetics, that definition is no longer sufficient. Today’s layer birds are capable of sustaining high production well beyond...

Dr. Niwat Chansiripornchai, Faculty of Veterinary science, Chulalongkorn University Respiratory disease remains one of the most common health challenges in modern broiler production. Coughing, nasal discharge, reduced growth rate, and secondary bacterial infections are frequently observed in affected flocks. In many cases, infectious bronchitis (IB) or Newcastle disease is initially suspected. However, another viral agent continues to circulate in poultry populations and deserves closer...

Jolien van Soest – Global Solution Manager – Mineral Nutrition Producers are under pressure to deliver more chicks, better chick quality, and more predictable broiler performance. Optimizing performance of broiler breeders and ensuring a good life-start of their broiler offspring is a multi-factorial issue, involving genetics, management and nutrition. One of the solutions lies in optimal trace mineral nutrition, where selenium has been shown to play an important role. In two university...