Feed formulation, genetics, housing, and flock health often dominate discussions on layer performance. Yet one of the most fundamental resources in egg production frequently receives less attention than it deserves—water. Water is more than simply a nutrient. It is the delivery system for hydration, supports feed intake, enables physiological functions, and serves as an early indicator of flock health. As the Big Dutchman BigBits guide highlights, successful water management

Antimicrobial resistance (AMR) has rightly dominated global discussions on antibiotic use in animal agriculture.. However, another important but less visible consequence is emerging—the impact of antibiotics on vaccine efficacy. While antibiotics remain essential tools for controlling bacterial infections, their broader biological effects—particularly on the gut microbiome—can significantly influence how animals respond to vaccination. This interaction introduces a hidden co

Agribusiness buyers no longer need sales professionals for the same reasons they once did. In the past, reps were the primary source of product knowledge and industry insight. Today, buyers arrive at the table already armed with research, peer reviews, and even AI‑driven comparisons. Here’s how the role has shifted: Then vs. Now Then: Sales reps provided information, explained features, and guided buyers through discovery. Now: Buyers already know the basics. They need reps t

Modern laying hens are capable of maintaining high productivity for much longer than in previous decades. While production cycles once commonly ended around 72 weeks of age, today's genetic improvements have enabled flocks to remain productive well beyond 90 weeks. Achieving this extended performance, however, requires much more than genetics alone. Successful layer longevity begins long before the first egg is laid. The rearing phase plays a decisive role in developing the b