Management Matters

10 hours ago2 min read

Preparing for Customer Meetings

Time is often limited during prospective customer meetings. Being prepared for such meetings in advance, allows all involved to make the...

Oct 252 min read

The Importance Of Budgeting For Sales Training: A Strategic Investment For Growth

In the increasingly competitive agribusiness market, providing effective sales training to your team and your sales professionals is not...

Sep 192 min read

Delivering Compelling Key Company Messages

We discussed in the last AgriTalk Management Matters how to craft a compelling key company message. Essentially, a key company message is...

May 293 min read

Crafting Compelling Key Company Message

One of the things I regularly get asked about during 7Cs training workshops is “How can I descript my company or my product in a way that...

Apr 293 min read

Effective Conversations

Effective conversations are more than just exchanging information with clarity and purpose. They are also about having a conversation...

Mar 192 min read

Show You Really Care By Understanding Your Customer

In the previous AgriTalk, we considered ‘Understanding Customers and their Needs and Wants.’ Now we need progress to the next step - to...

Feb 132 min read

Understanding Customers and their Needs and Wants

Customer need is a current issue or problem that a prospect customer intends to address with a selected intervention. As Steve Jobs said,...