ProgressusMay 293 minCrafting Compelling Key Company MessageOne of the things I regularly get asked about during 7Cs training workshops is “How can I descript my company or my product in a way that...
ProgressusApr 293 minEffective ConversationsEffective conversations are more than just exchanging information with clarity and purpose. They are also about having a conversation...
ProgressusMar 192 minShow You Really Care By Understanding Your CustomerIn the previous AgriTalk, we considered ‘Understanding Customers and their Needs and Wants.’ Now we need progress to the next step - to...
ProgressusFeb 132 minUnderstanding Customers and their Needs and WantsCustomer need is a current issue or problem that a prospect customer intends to address with a selected intervention. As Steve Jobs said,...